Osian's Auction Catalogue The Greatest Indian Show On Earth | September 2014

The Greatest Indian Show on Earth Lot 62 61 Madhubala in MAHAL.1949 Directed by Kamal Amrohi Re-release Lobby Card / LBY 11.7 x 9.4 in (29.8 x 23.9 cm) Provenance Private Collector, Mumbai ` 6,000 – 9,000 US$ 100 – 150 GBP 60 – 90 62 Madhubala & Dev Anand in AARAM.1951 Directed by D. D. Kashyap Re-Release Lobby Cards / LBY 13.9 x 9.7 in (35.4 x 24.6 cm) Provenance Private Collector, Mumbai ` 12,000 – 18,000 US$ 200 – 300 GBP 120 – 180 Lot of 7 MAHAL represented so many new directions from being acknowledged as Hindi cinema’s first film focussing on the theme of re-incarnation; from being Kamal Amrohi’s directorial debut with Bimal Roy as editor (who in turn later directed Madhumati another great film on re-incarnation) along with propelling Madhubala to stardom and making the playback singer - Lata Mangeshkar - a household name, given the popularity of the famous song Aayega Aane Wala with Khemchand Prakash providing the music, which became a major hit on Akashvani (All India Radio). Ironically it was also the last film produced by the great visionary studio Bombay Talkies, which had once been India’s first public limited film company. 109 LEADING HEROINES AND THE CLASSIC FILMS 1949 – 1972 MADHUBALA AS FOCUS